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How to Increase Shopify Revenue with Upsell & Cross Sell

Ohad Schachtel March 25, 2022 5 minutes read

How to Increase Shopify Revenue with Upsell & Cross-sell Marketing


If you're looking forward to increasing your Shopify sales and profits, it's good to understand the key tactics to help you achieve your goals. Up-selling and Cross-selling are some of the top marketing strategies you can use to enhance your sales on Shopify. However, very few sellers understand how the two marketing strategies work. 


Selling your products on Shopify is not just about creating a seller account, posting your products, and relaxing. There is more work involved to enhance your sales. Shopify online store hosts millions of sellers around the globe, all competing for clients. Thus, it would help make your products visible and stand out. Top-notch marketing skills are needed to keep your products ahead of the competition and net as many customers as possible. 


So, what is Upselling & Cross-selling?


These two terms are very common in online marketing. Cross-selling and Upselling are some of the best customer retention tips ideal for enhancing your Shopify sales or revenue. The two marketing strategies have proven vital to Shopify sellers for years now.


  • Upselling: this is a marketing strategy that encourages buyers to purchase more products than planned. With this strategy, customers are enticed to shop in large quantities. For instance, you may log in to your Shopify looking for one drink; however, you get a suggestion that you can buy two drinks at a 20% discount. This is a perfect example of how upselling works. 
  • Cross-selling: On the other hand, cross-selling refers to a marketing technique where the systems suggest more products related to what the customer has already purchased. For instance, cross-selling may suggest other related products like headphones, mice, or detachable keyboards if a customer has bought a laptop. In the process, the customer might need the mouse or headphones and purchase them. 

If you understand how Upsell and Cross-sell marketing work, you will have a higher chance of making more sales on Spotify. In summary, upselling deals with giving your customers more value to their money or product. On the other hand, cross-selling mainly suggests complementary products useful to the customer or other related items that your client may be interested in buying. 


What are the critical tips for increasing sales with Upselling and Cross-selling?


Now that you understand what up-sell and cross-sell is all about. The next step is to utilize the two marketing strategies to attain your set goals. As an online seller on Shopify, your eyes should be set on making more sales and winning your customers' loyalty. There are vital practices that help you grow your Shopify revenue, such as;


  1. Understanding your customers' shopping behavior. 


One of the critical steps in digital marketing is understanding your target customers. You can quickly identify customer profiles interested in buying your products based on data analysis and market research. Information like preferences, age, location, nationality, gender, and much more helps you understand your customers' insights. For your Up-sells or Cross-sells to be productive, you need to understand what your potential customers are buying or looking for. Thus, you can make the right product recommendations based on the information you have gathered through the market analysis. 


  1. Tracking your customer behaviors 


Not just on Shopify, every online shopper has a specific shopping behavior that you can take advantage of and make more sales. Luckily, Shopify comes with a data reporting tool that provides every seller with insightful information on the business performance. This report gives you critical information about your customers' behavior; use that data to develop working upsell and cross-sell strategies. 


The Shopify analysis report helps with an insightful overview of all your customer profiles, including;

  • Interests
  • Location 
  • Demographics 
  • Devices used 
  • The products the customers are searching for on Shopify. 
  • Items the customers buy frequently and much more. 


Besides, the customer behavior informs you on what products should appear on the checkout page and the ones with zero value in terms of enhancing your income. Customers' behavior plays a critical role in developing an effective digital marketing strategy. 


  1. Social media marketing 

Social media enjoy billions of users around the globe. Thus, if you have not yet included social media in your marketing strategies, then you're missing a lot. Alongside cross-selling and upselling, it's also essential to market your products on various popular social media platforms. Thanks to billions of social media users worldwide, the platforms have turned out to be promising marketing channels for e-merchants. 

Link your Shopify store to your social media platforms for easy conversion. If possible, promote your products and see your sales grow with time. On the other hand, consider hiring professional social media marketers to utilize the platforms to boost your sales. 


  1. Omnichannel selling 


Apart from cross-selling and up-selling, you can always utilize omnichannel selling to enhance your sales on Shopify. Omnichannel refers to integrating all your marketing channels to enhance brand consistency and overall customer experience. You can corporate your online store with social media channels, marketplaces, and multiple devices like mobile phones or desktops, allowing your customers to shop directly from any channel of their choice. 


Online customers are always looking for a flexible and easiest way of shopping regardless of the devices they're using or even their location. With an omnichannel marketing strategy, you will always be ahead of the competition. 


  1. Utilize Upsell and Cross-sell Apps


Many Shopify extension apps promise to help you boost your sales. On the other hand, Shopify comes with different add-ons that you can utilize to enhance your revenue. Going for the top-rated cross-sell and upsells Apps makes it easy for you to boost your Shopify revenues. One of the best Shopify upsells and cross-sells apps is the Zoorix.  


Why Zoorix?


If you're looking for the best Shopify upsells and cross-sells App, Zoorix is here for you. The App is designed to help Shopify sellers enhance their sales and revenues. The App comes with the following key features;

  • Quantity and volume upsell discounts to encourage your buyers to make more purchases and enjoy the offers.  
  • Cart drawer or mini-cart
  • Offers automatic bundles based on orders on your store. 
  • Upsell bundles, including quantitative and percentage bundles. 

These features help you monitor your customers and offer lucrative upsells and cross-sell deals. 



How does it work?

Zoorix's sole goal is to enable sellers to make more revenue on Shopify. Thus, it comes with unique widgets to help you boost your sales. These widgets include;

  • Slider: The slider widget is essential for cross-selling as it suggests items that the client can add to the cart. Besides, you can set the slider to appear on the cart page or product page. 
  • Bundles: this widget is ideal for upselling; sellers are free to customize this feature to include multiple products. On the other hand, the widget encourages customers to make more purchases to enjoy the discounts available if they buy the bundle. 
  • Volume discount: this upselling feature encourages customers to make more purchases to enjoy more discounts. Here, the more the purchases, the more the discounts. 
  • Cart Drawer: This pop-up cart contains a slider widget suggesting products to your potential buyers. Besides, the feature entices the buyers with exciting offers such as a free discount or free shipping. 
  • Warranty: online buyers love products that come with a warranty. This upselling widget helps you convince customers by showing them products and quality warranties. You can customize the warranty terms as well. 


Pricing: 

Zoorix is a freemium App with a generous free trier for small store. For the next tier the app costs only $7.99 per month. This subscription fee is far way cheaper compared to app’s effectiveness in boosting your Shopify revenues. 

Apart from the paid packages, the Zoorix app is 100% free if you target making less than $100 revenue per month. Besides, you get a 30-days free trial. Remember, sellers only pay the subscription fee after reaping the revenues. Thus, as a seller, you’re always the winner at the end of the day. For more details about the Zoorix pricing and packages click HERE. 


The Zoorix App allows you to customize the widgets to suit your needs as well as add the products of your choice. For more information and guidance, you can always explore the Zoorix app or contact the support team. 


Conclusion 

Cross-selling and Upselling are key marketing strategies that you can use to boost your Shopify revenues. However, to get the best out of the two marketing strategies, it's crucial to utilize the tips given above. Even if you're unable to implement all the tips, at least try any of them and wait for the results. 


Zoorix ‑ Upsell & Cross Sell
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